News

Eagle Eye Technology has built Currys/PC World's first ever iPhone and Android app. Built by Eagle Eye Technology, using designs by Positive Digital the app allows customers to visit an advent calendar every day on the run up to Christmas and open that day's door to reveal a special offer. The offer can be saved to the phone and taken in store, where it can will be scanned by staff to give the customer the appropriate money off.
The application also incorporates the ability to share the offers with friends on Facebook and Twitter, browse other gift ideas and read the joke of the day.

Eagle Eye Technology built and runs the system that makes the 100 72-inch HD screens recently rolled out by the advertising giant, Clear Channel, into central London's busiest street, NFC enabled.

Clear Channel commissioned Eagle Eye Technology to create the system which sees NFC brought to the high street in London in a permanent form for the first time. From 28th November any member of the public with an NFC enabled device can tap the specially designed 'bubble' NFC housing on the HD screens and will be presented with a list of links that they can visit. The system knows which advertisers are advertising on the screens and, where appropriate, allows the user to extend the advertising from the big screen to their mobile device.

The opportunities are huge, allowing advertisers to drive people from street advertising to an enriched media offering or even a transaction portal.

The new London Digital 6 Sheet (LD6) went live on 28 November at 100 locations in central London. Sites will include Oxford Street and other high traffic shopping locations, entertainment districts like Cambridge Circus, transport hubs such as King's Cross, Euston and Victoria railway stations as well as affluent residential areas including Wandsworth, Hammersmith, Islington and Westminster. Overall, Clear Channel says, the network will attract 10.8m advertising impacts per week.

"The launch of LD6 will open up new possibilities for advertisers to engage with their target audiences due to its ability to provide increased context, immediacy, interactivity and creativity," says Clear Channel.

Clear Channel UK CEO Matthew Dearden adds: "Our advertisers and their brands will be able to engage consumers by maximising time and context on this growing network to deliver powerful, flexible and interactive campaigns in London's best locations.

"The launch of LD6, combined with the continued expansion of our digital mall and Socialite networks, is a demonstration of our commitment to significantly invest in developing new channels for our customers."

The Aurora 90 minute delivery service, built by Eagle Eye Technology, utilising Eagle Eye Solutions' patented voucher redemption technology has been such a success for Aurora Fashion Group that it is now being rolled out to cover more than just London. The expanded service will allow the service to be available to customers in Manchester, Leeds, Glasgow and Edinburgh.

Eagle Eye Technology and Sony Pictures Home Entertainment and PNY expand into another territory with a new Movie-Promo web site for Brazil. With 35 films, including classic, Crouching Tiger Hidden Dragon and Academy Award (R) winning As Good As It Gets this site gives PNY customers on Brazil the opportunity to take part in the global PNY campaign giving away free movie downloads of Classic Sony Movies with purchases of PNY products through the Eagle Eye built and run platform.

Eagle Eye Technology help deliver the CTC (the UK's National Cyclists' Organisation) iPhone app, "Fill That Hole". The native iOS app allows people to report potholes directly to the highway authority. The app uses MapKit to display the users current location and the devices camera to capture an image of the pothole. It uses the Core Location Framework to tag the potholes location using GPS and reverse GeoEncodes the address details based on the longitude and latitudes coordinates, all of which is then sent to a web service that forwards all the information provided to the appropriate local council.

Eagle Eye Technology and Sony Pictures Home Entertainment and PNY launch a Windows Phone 7 application to the Microsoft Windows Phone 7 Marketplace which allows customers to register, redeem voucher codes, download movies and watch whole movies on their phone.

Worldwide movie download site opens in a third country in Europe with PNY products on sale and a custom web site for France. With 35 films, including children's favourite Stuart Little and blockbuster The Da Vinci Code. This site gives PNY customers in France the opportunity to take part in the global PNY campaign giving away free movie downloads of Classic Sony Movies with purchases of PNY products through the Eagle Eye built and run platform. With the ability to redeem codes and watch movies on Windows Phone 7 devices the customer is able to watch movies on the go as well as at home.

Worldwide movie download site expands in Europe with products on sale in Germany and vouchers redeemable on a unique German web site. With 35 films, including Hitch and Charlie's Angels this site gives PNY customers in Germany the opportunity to take part in the global PNY campaign giving away free movie downloads of Classic Sony Movies with purchases of PNY products through the Eagle Eye built and run platform. With the ability to redeem codes and watch movies on Windows Phone 7 devices the customer is able to watch movies on the go as well as at home.

Worldwide movie download site breaks into Europe with a new site for the UK. With 35 classic and modern films including The Da Vinci Code and Lawrence of Arabia this site gives PNY customers in the UK the opportunity to take part in the global PNY campaign giving away free movie downloads of Classic Sony Movies with purchases of PNY products through the Eagle Eye built and run platform. With the ability to redeem codes and watch movies on Windows Phone 7 devices the customer is able to watch movies on the go as well as at home.

Eagle Eye hire Bryan O'Connell as Sales Manager to take the lead in developing Eagle Eye SMS and mobile product related sales in the UK. Building upon the strong suite of proven applications that send over 2 million text messages per month Eagle Eye are looking to help new customers take advantage of these systems to improve their communications.

Eagle Eye launches additional territories for the hugely successful Sony PNY Movie Download Site. The site, currently one of the largest download sites in the US, expands its reach into Mexico, Guatemala and Venezuela.

Eagle Eye joins the Windows Phone 7 launch in the US by launching the PNY Movie Player application on Windows Market Place for Windows Phone 7. The application expands the hugely successful Movie Promo web site by allowing users to access the service on either their PC, Mac and now, their Windows Phone 7 device. They can then download free classic Sony Movies straight to their Windows Phone 7 device to watch anytime.

Eagle Eye launches another Windows Phone 7 Application. The new PNY Movie Player application for Mexico has gone live in the Microsoft Windows Phone 7 Market Place. The application now allows Windows Phone 7 users in Mexico to redeem their PNY voucher codes and download a free Sony movie straight onto their Windows Phone 7 device.

Eagle Eye go live with upgraded Sony PNY movie download site which now supports macs using Microsoft Silverlight.

Mobile Union Ltd announces mtxpress, a low-cost and convenient way to send money to family and friends in Bangladesh. The solution is powered by Eagle Eye Technology.  Launching this week in association with BRAC Bank, one of the leading banks in Bangladesh, and capitalising on the ubiquitous reach of mobile phones throughout Bangladesh, the mtxpress secure SMS based remittance platform enables the instant availability of money transfers in Bangladesh. New destinations will be added in the coming months including Nigeria and Nepal. 

The Grocery Trader have published more details about the Global Kiosk Solution rolled out for Zonik in Saudi Arabia. The article talks about the cutting edge functionality of the current generation of kiosks and how the Global Kiosk roll-out is still growing. The Eagle Eye Technology built system is rapidly becoming the premier kiosk content download solution in Saudi Arabia. To see the article click here.

The Grocery Trader has interviewed Eagle Eye Deirector Ed Pippin. This insightful interview in which Ed talks about how Eagle Eye can help retailers take full advantage of mobile and kiosk technology can be found here.

The October 2009 issue of the Grocery Trader will be running a fantastic two page interview with Eagle Eye Technology director Ed Pippin. In the interview Ed was asked about how the solutions that Eagle Eye produce can help UK retailers. In particular the Grocery Trader was interested to know about how the Eagle Eye Global Kiosk digital download system can be used in the UK.